In today's world of sports, media is a very important element.It also is the focus of one of the most discussed issues of ethics.In the USA, the clubs have commentators for TV and radio, whose comments are based on their knowledge about a specific club or its players. In the early stages of professional sports in my part of the world, it was considered immoral and unheard-of for a media member to announce that he or she was supporting a certain club. After one of the famous journalists started attending the games wearing the colors of the team he supported, and even wrote a book confirming his support, journalists and commentators began to feel there was no harm in publicly declaring their support for a given team. I believe this is more ethical.Another issue frequently encountered in my part of the world is the occasions where a journalist affiliated with a publication travels with a certain club or team, and where this trip is paid in full by the club instead of the journalist's publisher. Other times managers of a club or sports organization might write the columns in publications.
Sources : www.ethics.org/resources/articles-general-ethics.
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